Sick of wasting your time watching those stupid advertisements that play before every video on YouTube? Don't fret because as of December 1st, YouTube now allows you the option to skip over ads after it plays for at least 5 seconds.
This new feature, called TrueView, brings forth the question: will anyone watch these ads anymore now? Ironically enough, YouTube created this future for the advertisers, not the viewers.
How is skipping an advertisers ad more beneficial to them? TrueView allows advertisers to only pay for ads that have been clicked on, making viewers watch the entire ad. Thus they are saving money. And, because of this new feature, advertisers will have a more self-selected, targeted audience.
The online video video ad market is a $1.3 billion industry and pre-roll adds are becoming an increasingly more important part of it. If cost-per-view allows advertisers to target their specific audience more efficiently, and if it says them money at the same time, I can bet that it will become much, much more popular in the remainder of the year and the next few years to come.
No comments:
Post a Comment